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MEGAN ONG
Let Cats Be Cats
The Brief
Whiskas wants a bold campaign that changes how young cat owners perceive the brand, and reinforcing that it is a trusted, quality everyday cat food.
The idea should rebuild trust among 16–30 years old pet parents - ultimately improve sentiment, attract new customers, and increase purchase intent.
The Insight
Every cat has its own personality, attitude, and preferences. Loving cats means respecting who they are rather than forcing them to eat what people assume is best for them.
The Idea
Celebrate cats for being truly themselves. By highlighting different cat personalities, the campaign shows how Whiskas offers a variety of food choices to suit different cats:
valuing individuality instead of expecting obedience.
Draft Visuals
Final Posters
Socials - Storyboard
The concept, layout, design direction, and draft visuals were created by myself. AI was used selectively in the final stage to enhance visual execution and efficiency within a tight timeline, with all creative decisions and refinements directed by me.
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