Creative Advertising

An exploration of projects reflecting an approach to advertising and art direction through concept, storytelling, and visual thinking. Each project develops ideas that connect with people in different ways.

Programmes & Advocacy

Campus carpooling community to promote sustainable and active travel.

Reframing Trust

Transforms misinformation into community-driven proof, using authentic voices and storytelling to reshape perception and influence consumer trust.

Bringing Value to the Familiar

Highlights the unique quality and originality of Hellmann’s to shift perception from an ordinary staple to a distinctive, valued original within everyday consumption.

Turning Function into Meaning

Shifts Ziploc from a purely functional product to something people care about, building stronger emotional relevance and making the brand feel more valuable.

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MEGAN ONG

Creative Advertising