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MEGAN ONG
Seal the moment
The Brief
Demonstrates the strength of Ziploc’s TripleSeal bags, showing how they keep items securely sealed and protected compared to ordinary bags, by visually dramatizing their reliability and leakproof performance.
The Insight
In a fast-paced and overstimulating world, everyday moments of comfort—like home, family, and routine—feel easily lost and temporary, creating a quiet desire to hold onto them before they fade; this reflects a deeper feeling that, like things left unsealed, what matters most can slip away if it isn’t protected and preserved.
The Idea
Reframe the Ziploc bag from a functional product into an emotional “portable home” that seals and preserves moments, positioning the TripleSeal as something that doesn’t just lock in freshness, but locks in life, warmth, and memories.
OOH
Experiential
The concept, layout, design direction, and draft visuals were created by myself. AI was used only to generate the final visuals and support final touch-ups, with additional refinements made by myself.
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