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MEGAN ONG
Voice Out for China
Campaign:
Amnesty International
Raise awareness of the lack of online freedom in China. In China the state over-restricts, and is too sensitive towards the content that citizens post on social media, especially when it comes to content that does not benefit the government.
DOOH (Digital Out Of Home)
To let more people acknowledge this problem in China and take action on this matter.
Social Media Execution
The action encourages people from every nation to share this issue and hashtag #OnlinefreedomCHINA. They can post anything that helps them express themselves for China.
Design Element
Textured strokes are the main design element here as it represents expression. Different textures and strokes are able to bring out a different tone of voice. Black, red, and yellow are set as the main colors because they’re stating that this is a serious issue. People should be aware of this matter and take action.
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