MEGAN ONG
BRI-DOT
UI/UX App Design:
Connect & Reflective Journal
BRI-DOT is a brand that caters to the warmth and nostalgia one craves when away from home or familiar surroundings.
Research
Homesickness affects mental health, causing anxiety and depression, but can also bring fleeting nostalgia. Severe cases disrupt daily life, milder ones cause temporary discomfort. Acknowledging and addressing homesickness is crucial for emotional well-being and adaptation.
The Goal
BRI-DOT focuses on two areas: the connection with friends and families back home, and the self-emotional part which enables them to express themselves and feel better.
It seeks to empower individuals to navigate their emotional landscapes, fostering a sense of autonomy and emotional well-being.
![phone_14_01-[Converted]-3.png](https://static.wixstatic.com/media/570fbe_0f6d2bd280a742aca0f714f85805d073~mv2.png/v1/fill/w_600,h_600,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/phone_14_01-%5BConverted%5D-3.png)
Unique Selling Point (USP)
BRI-DOT’s standout feature is its use of Artificial Intelligence (AI) for convenience and functionality. It analyzes users’ writing and behavior to understand their emotions, then customizes the system. It also employs color psychology to enhance emotional well-being, creating a more personalized and uplifting user experience.
![phone_14_01-[Converted]-2.png](https://static.wixstatic.com/media/570fbe_4e7935d5a01442ea89b6bd920922908b~mv2.png/v1/fill/w_600,h_600,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/phone_14_01-%5BConverted%5D-2.png)
User Journey Video
Through the act of recording thoughts and feelings, users engage in a process of connecting the dots between their own emotional journey and the dynamics of their familial relationships.