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MEGAN ONG
Skin Palleta
Experiential:
The Logo
The term “palleta” resonates as a beacon of diversity and celebration.
It highlights not only the variations in tones but also the cultural tapestries woven into each unique shade, fostering an environment where every individual feels seen, celebrated, and valued. It symbolizes a departure from the limitations imposed by standardized definitions of beauty, instead, embracing the prism of colors that adorn our bodies.
A Moving Space
Skin Palleta is an experiential that foster skin confidence among individuals by presenting scientific data, and promote creative activities to show the strengths of each type of skin colour.
The Proposal
Creating a creative experiential that aim to boost skin confidence and foster a better understanding of individual skin tones. The campaign uses scientific data to highlight the strengths of diverse skin colors.
It encourages individuals to embrace their unique skin colors, emphasizing that differences make them special.
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